You’re missing this key element in your experience journey

In dealing with system design, when working towards outcomes for the various users we’re trying to delight, we put together these elements;

User Persona

Details of each key user including the specific outcomes they would benefit from

As-Is Experience Journey

For each user, document the current situation and complete experience. This is a step by step detailed analysis and includes paint points, issues and gaps or deficiencies.

Ideation

Using the research we’ve compiled, we ideate around solutions for each user.

This work leads us to design proposals in the form of the “To-Be” experience journey.

To-Be Experience Journey